Noord-Brabant can pride itself on being the leading entrepreneurial and innovative region in Europe. A Dutch province with a strong international focus.

It won the European Entrepreneurial Award in 2014. The European jury was impressed with the support Brabant offers to small and medium-sized enterprises and with the Triple Helix+ approach. This latter approach involves government, the educational sector and the business community working together to achieve a sustainable, strong economy. As an educational institution in the heart of the region, Avans has strong ties with regional branches of multinationals based in the area.